isuzu d-max retains pick-up of the year crown

For the second consecutive year the Isuzu D-Max has been named ‘Pick-Up of the Year’ by leading light-commercial-vehicle experts, The accolade underlines the continued rise in reputation and popularity for the class-leading capabilities of the Isuzu D-Max.

Launched in June 2012, the D-Max offers one of the widest model ranges in the segment along with class-leading fuel economy, emissions and towing capability. Sales in 2013 marked a record for the Brand in the UK and confirmed its status as the largest D-Max market in Europe. In 2014, sales are already over 17% up on last year.

Commenting on the virtues of the Isuzu,, said: “We can certainly testify to the effectiveness of the D-Max. It’s designed as a workhorse rather than a Chelsea tractor and is just as at home on a farm or a construction site as it is parked outside a west end boutique. It should therefore come as no surprise that it has driven off with our pick-up of the year for the second year in a row”.

The judges’ full citation is at:

William Brown, Isuzu UK General Manager, commented: “Winning the award for a second year in a row is a fantastic accomplishment and is testament to just how well the D-Max has been received. Since its introduction, we have increased its towing capacity to a class-leading 3.5-tonnes, expanded our fleet offering, and introduced new models including the special-edition Blade earlier this month. Watch this space, as there are more developments to come.”

The Isuzu D-Max is available in three body styles – single, extended and double cab – with prices starting from £14,749 (CVOTR) for the entry-level single cab 4x2 rising to £23,649 (CVOTR) for the range-topping Isuzu D-Max Utah Auto.

The Isuzu D-Max is fitted with a super-efficient 2.5-litre twin-turbo diesel engine, producing 163 PS and 400 Nm of torque, is able to tow a class-leading 3.5-tonnes (braked) while still returning fuel economy of 38.2 mpg (combined), and is available with a six-speed manual or five-speed automatic transmission.

Every Isuzu D-Max sold in the UK comes with the company’s pioneering five-year / 125,000-mile warranty, as standard.


Note to Editors:

Further information on the Isuzu D-Max, including latest news, images, archives and links can be found at To keep up with the latest news from the brand, follow us on Twitter: @IsuzuUKPR

For further Isuzu press information, please contact:

Robin Bartlett             Sam Mercer
Group PR and Events Manager Isuzu (UK)   PFPR Communications
Tel: 0121 730 8161       Tel: 01622 766 512
Mob: 07807 284 368         Mob: 07803 627 244


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