isuzu d-max triumphs at the professional pickup & 4x4 awards

The award-winning Isuzu D-Max builds on its continued successes as ‘Most Reliable Pickup’ at the inaugural Professional Pickup & 4x4 Awards.

Judged by a panel of twelve ‘Pick Up Professionals’, judges tested the Isuzu D-Max both on and off-road and were impressed by the strong build quality and renowned workhorse character.

Launched in 2017, the new generation Isuzu D-Max introduced a brand new 1.9 litre turbo diesel engine, which retains the 3.5 tonne towing capacity and over 1 tonne payload whilst providing a quieter, more refined and economical driving experience.

Supporting the accolade, were the benefits towards overall running costs with roadside rescue and recovery including European cover, a three-year paint warranty, and a six-year anti-corrosion warranty all included within the initial price. The D-Max also comes with a five-year/125,000-mile warranty, and was the first pickup in the UK to be offered with such a comprehensive peace-of-mind package.

Professional Pickup & 4x4 Editor Liam Campbell commented on the win: “Isuzu has been held in high regard for build quality and reliability right back to the Trooper days, and our study confirmed this. In the end, 407 pickup truck owners were surveyed, and the D-Max came out on top.

“This is great news for Isuzu as reliability is a very important issue for pickup truck owners, many of whom are owner-operators and rely on their vehicle for multiple uses”.

Isuzu UK Managing Director, William Brown commented: “We’re really proud to receive this award as it strengthens the D-Max’s position as the most reliable vehicle in the sector. It’s really pleasing that professionals from a number of industries have recognised all the hard work that has gone in at Isuzu UK to make such a great product.”

“We make pickups for real professionals, and this award is testament to that fact”.

The Professional Pickup & 4x4 Awards are the only awards to be judged by real-world professionals simulating real-life conditions.

The reliability award follows a successful year for the new generation D-Max, which claimed ‘Pick Up Of The Year” at the 2018 WhatVan? Awards. For more information about the Isuzu D-Max range and the finance options available please visit or visit your local dealer to arrange a test drive today.


Note to Editors:

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From the day we were founded in 1916 in Japan, and when we started Isuzu UK in 1987 to import and distribute our legendary Trooper model, we have always been about what our customers need and want.

Today, equipped with a punchy 1.9L turbo diesel engine, the D-Max pick up is leading our charge, delivering 164PS and 360Nm of torque. Each new model comes with 125,000 mile/5 Year warranty and 5 years UK and European roadside assistance. With towing capabilities of 3.5 tonnes, a maximum payload of 1,126kg and a 4x4 drive, the Isuzu D-Max works for customers day and night even achieving 40.4mpg, meeting Euro 6 emissions standards without the need for AdBlue.

Isuzu are the pick-up professionals. We speak the language of pick-up professionals aiming to meet our customers every individual need. At Isuzu we only make commercial vehicles. We focus on making our pick-ups tough, strong and built to go the distance.

For more information on the Isuzu range visit


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