10th June 2020 – The Isuzu D-Max has built up an enviable reputation among farmers across the country and this 100% workhorse pick-up truck has now teamed up with Tractor Ted, the popular children’s character that provides videos and fun activities for the next-generation of aspiring farmers.

Universally loved by children and parents alike, Tractor Ted helps educate children on modern farming practices through a series of charming films shared via YouTube, to over 40,000 channel subscribers. Fitting naturally into the agricultural setting, the rugged Isuzu D-Max is put through its paces on many of Tractor Ted’s adventures around the farm alongside Midge the dog and Merlin the pony.

Away from the cameras, the Isuzu D-Max Utah also mucks in with Farmer Tom, real name Tom Wheeler and a central character in Tractor Ted, for the day-to-day running of the 200ha organic Highchurch Farm in Somerset where its one-tonne payload and 3.5 tonne towing capacity are put to good use ferrying around machinery and produce.

Forming part of the ‘All-Purpose’ range, the Isuzu D-Max Utah that Farmer Tom drives appeals to those who want to get the most out of their vehicle. In addition to its loading and towing capabilities, the Utah is equipped with plenty of convenient features like Automatic Air Conditioning, Keyless Entry and Push Button Start System and 7” Multifunction Colour Touchscreen with a DAB Radio, Bluetooth and Satellite Navigation. 

Farmer Tom commented: “The D-Max is a tough, hard-working workhorse yet with the comfort of a family car. I can carry dogs, sheep or fencing stakes in the back and still carry the kids in the main cab! I already drove an Isuzu before replacing it with the Utah having been introduced to it by hill sheep farming friends who recommended its robust nature. I haven’t looked back. The 3.5 tonne towing capacity is also really handy around the farm and I love that I can flick from 2-wheel to 4-wheel drive at the switch of a button. I really can’t fault it in any way”.

William Brown, Isuzu UK Managing Director, added: “We’re delighted that Farmer Tom uses an Isuzu D-Max to help him with his daily work on the farm. This capable, practical and reliable truck is perfect for hardworking environments and we’re very pleased that the D-Max can participate in these informative and educational episodes of Tractor Ted.”

Tractor Ted also now features on the ‘Kidz Zone’ activity section of the Isuzu website. There are colouring-in sheets, spot the difference, maze puzzles and treasure hunts which all show the Isuzu D-Max and Tractor Ted working together in farming environments.


Note to Editors:

For further Isuzu D-Max news and images, please visit

PR contact: 
Liam Campbell
Product & PR Manager
Tel: 0121 730 8177
Mob: 07765 636966

Lucy Holloway
Head of Communications
Tel: 0121 730 8097
Mob: 07464 496726

From the day we were founded in 1916 in Japan, and when we started Isuzu UK in 1987 to import and distribute our legendary Trooper model, we have always been about what our customers need and want.

Today, equipped with a punchy turbo diesel engine, the D-Max pick-up is leading the charge, delivering 164PS and 360Nm of torque. Each new model comes with 125,000 mile / 5 Year warranty and 5 years UK and European roadside assistance. With towing capabilities of 3.5 tonnes, a maximum payload of 1,161kg and a 4x4 drive, the award-winning Isuzu D-Max works for customers day and night, even achieving 40.4mpg, meeting Euro 6 emissions standards without the need for AdBlue.

At Isuzu we only make commercial vehicles. We focus on making our pick-ups tough, strong and built to go the distance. Isuzu are the pick-up professionals. We are best placed to discuss pick-ups with professionals, aiming to meet our customers every individual need.

For more information on the Isuzu range visit

Tractor Ted
Young children love tractors, diggers, animals and all things farming!

Tractor Ted has become integral to so many young children’s lives - from farm to city centre - as he introduces them to real life farming from the machines that are used, to the food that is grown to the animals that live there..., and all in a fun, friendly and engaging manner!

Universally loved by children, parents and grandparents alike, Tractor Ted offers a series of children's films, books, toys, gifts and clothing as well as over 100 live events and cinema screenings across the UK and ROI. The word ‘obsessed’ is often used when Tractor Ted is talked about but this is an obsession that we’re proud of! The more we can engage with our young children’s minds, the more we can “teducate” for the future!

For more information on the Tractor Ted visit

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Isuzu team up with Tractor Ted

Isuzu team up with Tractor Ted

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